YOUR MISSION
Your mission is to lead Foleon’s marketing engine through a major shift from a traditional enterprise content platform to an AI-native GTM organization. You are expected to build a marketing system that directly drives revenue, not just awareness or pipeline volume. That means owning how demand is created and converted across inbound, outbound, and owned channels, with a strong focus on efficiency metrics like CAC, ROAS, payback periods, and pipeline velocity. You’re essentially responsible for turning marketing into a predictable, measurable growth engine that scales through experimentation, data, and AI-driven execution.
At the same time, you’re shaping how Foleon shows up in the market as its product and positioning evolve. You lead a full marketing organization across demand generation, product marketing, customer marketing, and brand, aligning all of it to a clear commercial outcome: growth in enterprise revenue and expansion. This includes defining the product narrative in an AI-first world, building lifecycle programs that increase retention and expansion, and creating a strong external presence through thought leadership and organic channels. You operate as a core commercial leader, tightly connected to Sales, RevOps, Finance, and Product, ensuring marketing decisions are grounded in business impact and unit economics.
DEMAND GENERATION
You own pipeline across inbound, outbound, and owned channels. You build scalable, data-driven acquisition with clear focus on CAC, ROAS, and pipeline velocity. you also leverage owned channels like LinkedIn and dark funnel strategies to create demand early.
CUSTOMER MARKETING
You turn customer marketing into a growth engine. using usage and lifecycle data, you drive adoption, expansion, and retention through targeted, measurable campaigns.
PRODUCT MARKETING
You shape how foleon is positioned in the shift to ai-native. You own messaging, competitive positioning, and go-to-market for releases, ensuring sales have clear, winning storylines.
BRAND & MARKET PRESENCE
you build foleon’s brand as a reflection of the product value. you own executive thought leadership, linkedin presence, and market visibility that drives real commercial impact.
FOCUS
The role will include, but not be limited to:
01
Drive measurable revenue impact from marketing, not just awareness or pipeline volume. Take full accountability for key metrics such as revenue contribution, CAC, ROAS, pipeline quality, and conversion efficiency.
02
Build and run a scalable, repeatable growth engine across demand generation, product marketing, customer marketing, and brand, making them work as one commercial system rather than separate teams.
03
Lead Foleon’s marketing transformation into an AI-native GTM model, actively using AI to increase speed, output, and efficiency across campaigns, content, experimentation, and analysis.
04
Own and evolve the GTM narrative, ensuring Foleon’s positioning stays aligned with product evolution and clearly differentiates in a competitive AI and martech landscape.
05
Develop a high-performing marketing organization, setting clear goals, strong operating cadence, and a culture of accountability, experimentation, and commercial ownership.
06
Act as a core commercial leader, working closely with Sales, RevOps, Finance, Product, and Customer Success to align on pipeline, revenue targets, and unit economics.
07
Build external market presence and influence, including executive thought leadership and LinkedIn-driven demand, ensuring brand directly contributes to pipeline and credibility.
08
Operate at the executive level, owning strategy, trade-offs, and performance communication, and being accountable for marketing’s role in company-wide growth outcomes.
COMPETENCIES AND
QUALIFICATIONS
YOU ARE:
- A commercially driven marketing leader who understands how to directly connect marketing activity to revenue outcomes, with strong ownership of pipeline, CAC, ROAS, and growth efficiency.
- A demand generation expert who can design and scale multi-channel acquisition strategies across inbound, outbound, and owned channels, with a strong bias toward experimentation and measurable impact.
- A product marketing strategist who can translate complex product capabilities into clear, differentiated messaging and go-to-market strategies that help Sales win in competitive enterprise environments.
- A customer-centric growth builder who knows how to turn usage and lifecycle data into segmented campaigns that drive adoption, expansion, and retention, not just engagement.
- An AI-native operator who actively uses AI tools and workflows to increase speed, scale output, and improve marketing effectiveness across content, campaigns, and analysis.
- A brand and storytelling leader who can build market presence through executive thought leadership, LinkedIn, and category-level narratives that drive real commercial influence, not just awareness.
- A strong cross-functional partner and communicator, able to work seamlessly with all departments, and confidently present insights, strategy, and performance to executive leadership and the board.
YOU HAVE:
- You have 8+ years of experience in B2B SaaS marketing, or experience leading marketing for an AI-native or high-growth tech company, with at least 4+ years in a senior leadership role owning multiple marketing functions.
- Proven track record of driving measurable revenue impact, not just pipeline creation, with clear attribution to marketing activity (e.g. CAC, ROAS, pipeline efficiency, and revenue contribution).
- Experience leading and scaling multi-disciplinary marketing teams, including demand generation, product marketing, customer marketing, and brand, in a fast-moving, high-growth environment.
- Hands-on experience with modern marketing and sales tech stacks, such as HubSpot or Marketo, Salesforce, attribution tools, and AI-powered marketing and content platforms.
- Strong executive presence and communication skills, with experience presenting marketing strategy and performance to senior leadership and ideally board-level stakeholders.
- Experience operating in close partnership with revenue and business functions, such as Sales, RevOps, Finance, and Product, and are comfortable working in a highly commercial, unit-economics-driven environment.
- Experience building or working within AI, MarTech, or digital experience platforms, or have strong exposure to enterprise and/or mid-market SaaS sales motions.
